1. General

Premium Automotive Concept Esser e.K., Konrad-Zuse-Straße 26, 52477 Alsdorf, Germany („ESSER Automotive“) respects the privacy of customers and users of its platform. This Data Protection Policy lays down provisions on the protection and processing (collection, processing, use and disclosure) of the personal data collected by ESSER Automotive from customers and users of its platform.

Esser Automotive observes the German Data Protection Act (Datenschutzgesetz) and the data protection law of the EU (collectively “applicable data protection law”). Customers and users need to provide their personal data to use Esser Automotive’s services.


2. Types of Personal Data

2.1 Data collected directly from customers/users to implement a contract.

ESSER Automotive collects the following data from its customers and users:

  • Basic data (first name and surname (including title), address, email address, telephone number, date of birth) when a customer/user registers and when a user contacts a customer
  • Data on the listing posted
  • Data on the services/products provided by ESSER Automotive
  • Data on contact between users and customers, between customers themselves and in contact to ESSER Automotive (including copies of all messages that are sent directly through the ESSER Automotive platform).


2.2 Data collected automatically to optimise services (analytics tools)

2.2.1 Usage analysis by, and

ESSER Automotive analyses customer/user behaviour on its platform using cookies. Cookies are packets of data that are sent from ESSER Automotive‘s

web server to your browser, saved on your computer and retrieved by the web server again during subsequent visits. Cookies store information on use of the platform and enable ESSER Automotive to improve the user experience. To do so, information on the browser type, elements of the platform visited, the user’s IP address, the operating system used and customers’ and users’ internet and language settings can be collected.

The customer/user can delete existing cookies from their browser and prevent further cookies from being saved at any time. However, disabling cookies can impair the functions of the ESSER Automotive platform.

2.2.2 Usage analysis by Google Analytics

The ESSER Automotive Platform also uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to provide its web analytics services. The information generated by the cookies about your usage of this website (including your IP address) is transferred to a Google server that may be outside EU and stored there. Google uses this information to analyse your use of the website, compile reports on website activity for the website operators and provide other services related to use of the website and the internet. Google may also transfer this information to third parties, if required to do so by law or if third parties process this information on Google's behalf. Customers and/or users can prevent cookies being installed by using the appropriate setting in their browser software; ESSER Automotive would, however, like to point out that doing so will mean that not all of the website’s functions may be used to their fullest extent. By using this website, customers and/or users agree to allow Google to process the data collected about them in the manner

and for the purposes described above. For further information on Google Analytics, ESSER Automotive recommends you to visit the following



3. Intended Use of The Data Collected

ESSER Automotive processes customer/user data for the following purposes:

  • to perform contracts/services (to post advertisements, establish contact between customers and users, process orders)
  • to safeguard payment transactions between customers and users
  • to communicate with customers and users
  • to fulfil legal obligations
  • to perform credit checks on customers and users
  • to improve ESSER Automotive’s products and services and their position on the market (including dispatching the newsletter),
  • to compile statistics on contact made through the ESSER Automotive platform


4. Data Processing by Third Parties In Germany And Abroad

ESSER Automotive may also have personal data processed by third parties in

Germany and/or abroad for the purpose of running the platform and for the purposes stated in Section 3.


4.1 Categories of external service providers 

Such recipients of personal data include suppliers in the field of payment services, platforms for managing dispatch of possibly upcoming newsletters, logistic companies and data centres for storing and processing the data collected. When doing so, ESSER Automotive ensures that adequate assurance is given to protect the personal data in accordance with the applicable data protection law and that corresponding agreements have been concluded with each of the external suppliers. ESSER Automotive’s servers are located in Germany and run by a German host provider.

For development and testing, ESSER Automotive uses servers and stores some user data in the EU.


4.2 Social media plug-ins

Functions from various third-party providers of social media platforms (such as Facebook, Twitter, Google+) are integrated into the ESSER Automotive platform. Plug-ins enable users to share content on social networks. If a plug-in is displayed when browsing the ESSER Automotive platform (e.g. Facebook “like”- button), a connection with the relevant third-party provider’s servers is automatically established. This means that data on customers’ and users’ visit to the website can be transmitted to these third-party providers. If the customer or user is also registered with this third-party provider’s network, the visit to the website may also be assigned to their network account (e.g. Facebook account).

ESSER Automotive has no control over the method of this type of data transmission. The purpose and scope of the data collection and the subsequent processing and use of the data by the relevant social media providers as well as the related rights and configuration options for privacy protection can be found in the privacy notices of the relevant third-party providers.


5. Data Security

ESSER Automotive does not pass its customers’ data on to third parties under any circumstances, except for to the external service providers in accordance with Section 4, and solely uses their data for the purposes stated in Section 3.

ESSER Automotive also uses state-of-the-art technology to take the usual steps to protect the data. However, ESSER Automotive provides no guarantee for the security of customer data. It is the customer’s responsibility to produce an up-to-date backup of the data transmitted and to save it off the platform. It is also the customer’s responsibility to set a secure password for their customer account, to keep this safe and to change it regularly.


6. Customers' and Users' Rights

ESSER Automotive’s customers and users have the right to inspect or update their data or to have it amended or erased. This is subject to statutory retention requirements. They can restrict the processing of their personal data in addition to this. To assert these rights, ESSER Automotive’s customers and users should contact the following address:,

Premium Automotive Concept Esser e.K., Konrad-Zuse-Straße 26, 52477 Alsdorf

Customers and/or users have the right to object to the processing of their personal data at any time. If they object to this, the contract between ESSER Automotive and the customer or user will be terminated without notice. Payment obligations that the customer is contractually bound to will remain unaffected. If ESSER Automotive fails to observe the applicable data protection law, customers and users have the right to make a complaint to the competent supervisory authority.


7. Storage of Customer and User Data

ESSER Automotive stores the personal data it has collected from customers and users for as long as necessary to fulfil its contractual and legal obligations and to meet the purposes stated in Section 3. As soon as the purposes stated in Section 3 have been met or if a customer or user deletes their customer profile, ESSER Automotive will erase the remaining personal data immediately. ESSER Automotive’s legal retention obligations will remain.



Questions regarding ESSER Automotive’s data processing practices can be sent to the following addresses:

Premium Automotive Concept Esser
Konrad-Zuse-Straße 26
52477 Alsdorf
T: +49 (0) 211 5455700


PACE Cars Int. GmbH
Königsallee 70
40212 Düsseldorf